SEO refers to the art of improving a web page or website visibility in a SERP which is the page that displays the search engine results. Once one types a phrase or word on Google, a list in a ranking manner of the potential resources is displayed. Therefore, such blogs and brands show up continually on SERP due to the tailored advice.
There are some basics which search engines look for and such SEO basics include:
Google always wants to give its visitors the most of relevant information to queries posed by the users. This creates the need for one to write evergreen content so as to increase the ranking of your search engine. By evergreen content it simply refers to relevant information irregardless of time unlike the trendy content which loses relevance with time. To achieve the top content, adapt using correct blending of keywords.
Once one thinks of coming up with some blog content either for a new page or a former website redesign, the optimization of user experience is key. User experience generally defines the overall feel a user will get after visiting the website or blog. Once a user finds it better and easy to navigate the blog, the more time they spend on it. This translates to lower bounce rate which communicates higher quality blog to Google. The user experience as well depends on the formatting, visuals and generally how the website is laid out. Therefore, its recommended to choose consistent imagery, fonts that match well and color palette that appeals the eyes.
Although mostly underestimated, the domain you choose for your site impacts your SEO. The domain authority normally is ranked by MoZ from 1-100 which shows how the SERPs will rank the blog. Thus, the domain true strength is determined. One way to determine the scale of a domain is the length of time it has been active. Therefore, companies that use same domain for over 10 years can easily be ranked the best on Google.